I have been consulting for multinational companies on Food & Beverage trends, strategy and branding  in China for over ten years. I cover the restaurant industry, flavor trends, consumer insights and generational changes. I've also created names, identities and community outreach strategies for clients. In addition, I lecture and give workshops on the culture and future of food in Shanghai and China.

I offer consulting on Market Strategies & Positioning, Company Naming and Identity, Stimulus & Insights, Business Opportunities and Expert Interviews and I can be booked for Speaker Engagements. 

My clients have included IDEO, ?WhatIf!, Space Doctors, Knorr and I've given lectures for organizations including the University of Toronto, NYU Shanghai and the M on the Bund Speaker Series on Food.